Vic Cherikoff is a pioneer in the world of Australian wild foods, renowned for his pioneering efforts in integrating ancient wisdom with modern practices. With a background in biochemistry, industrial micro, and environmental biology, Vic took on a journey of discovery as a young forager, searching for the rich biodiversity of Australian flora. His insatiable curiosity led him to analyze wild foods for their nutritional content, laying the groundwork for his future endeavors in the nutraceutical industry.

Throughout his career, Vic Cherikoff has been at the forefront of revolutionizing the perception and utilization of natural ingredients. From analyzing wild foods in the lab to crisscrossing the Australian continent in search of botanical treasures, he has dedicated decades to uncovering the potential of indigenous Australian flora. Vic’s deep respect for Indigenous knowledge and culture has guided his work, forging strong relationships with Aboriginal communities and elders who have shared their wisdom and traditional practices. 

As the managing director of Australian Functional Ingredients Proprietary Limited, Vic Cherikoff continues to push the boundaries of innovation in the nutraceutical landscape. His commitment to sustainability and ethical sourcing is evident in his partnerships with Indigenous communities and his efforts to preserve Australia’s unique biodiversity. With a focus on health, culinary, and manufacturing applications, Vic’s work has made a significant impact on nutrition, lifestyle, medicine, and longevity research, cementing his legacy as a visionary in the field of wild foods and natural health solutions.